[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
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...Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records....
We’ve broken down the buying process into three simple steps that will assist you during your search for the tool that’s right for you. Each step in the process will help you gain a deeper understanding of your organization’s specific needs when it comes to managing your social media accounts. It wi...
...Brandwatch analyzes social data on marketing, sponsors, and consumer behaviour during the 2019 Women’s World Cup...
...We compare the Southwest Airlines and JetBlue Airways brands on conversation topics, sentiment, and demographics. We also wanted to find out what North American consumers thought of the budget airlines. What do North American consumers think of the region’s leading budget airlines?...
To truly understand the results of your campaign, you need the big picture. Using Nike and other real world examples, we'll take you through the metrics that are important and how to use them. So you’ve invested a lot of time, effort, and capital into a major campaign for your brand or client. It’s...
Nearly two thirds of consumers will purchase from, switch to, or boycott a brand based on its stand on societal issues. At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-b...
We’ve listened to analysts from a range of industries, identifying the common challenges they face and the skills required to overcome them heading into the new year. In this guide, we cover four key skills that will be vital for success in 2019: Interrogation – How analysts in any organization shou...
...Discover how Veganz was able to grow from a start-up to Germany's leading vegan food brand with the help of social listening...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
